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Trustpilot — The review platform customers actually trust — 200M+ reviews and counting

Customer Reviews

Trustpilot is the world's largest open review platform with 200M+ reviews of 1M+ businesses. Helps companies collect, manage, and showcase verified customer reviews to build trust and improve search visibility.

Best for

  • +E-commerce businesses wanting Google star ratings
  • +B2C companies building social proof
  • +Businesses in competitive markets where trust is a differentiator

Not ideal for

  • −B2B companies with few transactions
  • −Businesses preferring private feedback channels

Illustrative Case Study

Based on realistic usage patterns and typical results reported by users — not a verified customer story. Numbers are illustrative.

✗

The Problem

An e-commerce store with $500K annual revenue had no review presence. Competitors showed star ratings in Google search results, stealing clicks despite similar products and prices.

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The Solution

Set up Trustpilot free plan and automated review invitations after every purchase. Within 3 months collected 150+ verified reviews with a 4.6-star average.

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The Result

Google search CTR improved 35% with star rating snippets. On-site conversion rate lifted 28% with Trustpilot widget. Revenue grew 22% over 6 months.

💡 ROI Estimate: Free plan for initial setup. Upgraded to Plus at $259/mo after 3 months. Revenue gain: ~$9,000/mo. ROI: 35x.

— Frequently asked questions about Trustpilot

How does Trustpilot compare to Birdeye?+
Trustpilot is the largest open review platform with strong Google integration. Birdeye is broader — managing reviews across 200+ sites plus messaging and surveys. Trustpilot is better for pure review collection; Birdeye for full reputation management.
Is Trustpilot free plan enough?+
For getting started, yes. Free plan lets you collect reviews, reply, and get a basic profile. Paid plans add review invitations, widgets, analytics, and Google Seller Ratings integration.
Do Trustpilot reviews show in Google?+
Yes. Trustpilot reviews can appear as Google Seller Ratings (star snippets) in search results and Google Ads, but you typically need 100+ reviews and a 3.5+ rating.
Browse all Customer Reviews tools →

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— See also in Customer Reviews

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Birdeye

Get more 5-star reviews automatically — and turn them into new customers

💰 Your ROI Calculator

Personalize the estimate — what's your time worth?

$/hr

Trustpilot saves ~4 hrs/mo on Review management and response.

Time value (4 hrs × $50)$200/mo
Tool cost−$259/mo
Net monthly savings-$59/mo
ROI multiple1x return

* Estimate based on typical usage. Your actual results will vary.

Pricing

Starting fromFree (basic) / $259/mo (Plus)
✓ Free plan

Quick facts

CategoryCustomer Reviews
Headquarters🇩🇰 Denmark
◆5.0/ 5.0Boring Score

💡 Free plan for initial setup. Upgraded to Plus at $259/mo after 3 months. Revenue gain: ~$9,000/mo. ROI: 35x.

Visit Trustpilot